welcome to my portfolio
crumbs bake shop
Based out of New York, Crumbs Bake Shop has several brick and morter locations as well as being readily available at nationwide retailer Target and Chicago-based Mariano's Fresh Market.
Using the provided logo and color palette, tasks included brainstorming and creating designs for several items to be sold in stores, including numerous packaging designs for desserts/sweets, social media and website graphics, and in-store promo and signage. These newly branded items expanded it's product line to consumers, resulting in more sales opportunities for the company.
Crumbs Bake Shop Motorola Mobility Erika Cole Salon & Spa Denim & Soul Northalsted Business Alliance
Infinity Print Solutions Matinée USA Urban Building Group Exit Strategy Realty
motorola mobility
Based out of Chicago, IL, Motorola Mobility is one of the world's leaders in mobile device technology and consumer-oriented product lines.
Following a substantial and precise brand of guidelines, projects included all promotional material for successful new device launches around the world - including brochures, in-store signage, apparel, advertisements, plus screen & icon recreation for marketing and training purposes.
erika cole salon & spa
Erika Cole Salon & Spa has four, full-service locations in and around Long Island, NY. The locations were featured on Season 2 of CNBC's hit reality show: The Profit.
A complete overhaul was done to all venues, including the salon name. Due to the extensive revamp - a new brand was quickly born. All design and marketing materials were concepted and launched as the salons reopened their doors. Erika Cole has since been named one of 2015's Top 20 Best Salons in the Country - by industry leader: Salon Today Magazine.
denim & soul
In the Fall of 2015, the Blues Jean Bar evolved into Denim & Soul, a high-end, laid-back luxury boutique featuring garments and lifestyle accessories for men and women. The locations were featured on Season 3 of CNBC's hit reality show: The Profit.
Lead role included art direction of photoshoots, hair & makeup inspiration and creation of mood boards
which storyboarded photoshoot personality and outline. Tasks also included complete rebranding of all locations, with in-store signage, marketing and advertising and all web-related promo materials. Stores consistently see a surge in sales after promotional material is released and/or posted to social media.
Northalsted business alliance
"Boystown" in Chicago, Illinois is the commonly accepted nickname for the eclectic East Lakeview neighborhood, home to the first officially recognized gay village in the United States. Northalsted Business Alliance is the organization which supports all events and happenings in Chicago's vibrant LGBT community.
The large-scaled event tasks included all marketing and promotional materials leading up to popular Chicago festivals: PrideFest and Northalsted Market Days - both attended by crowds in excess of 200,000. Print/web advertisements, social media graphics and event banners were concepted and completed in rapid succession. Chicago PrideFest 2014 saw the highest attendance on record.
infinity print solutions
An innovative leader in the printing and embroidery of high-quality Spiritwear and wearable merchandise, Infinity Print Solutions provides products and services to schools, small to large businesses and sports organizations.
My client chose the word "Infinity" to reflect a strong, everlasting business that would go on forever. I decided to make the logo a more subliminal representation, as opposed to a blatant figure eight. This is reflected in the lighter gleam on the word Infinity, which visually connects the two outer grey shapes - completing the figure eight symbol. A bold, sans serif font was chosen for the word "Infinity" to create a mighty presence, while "Print Solutions" is shown in a serif font to remain sturdy, even at a smaller size.
matinée usa
Reinventing the gay nightlife experience one party and one guest at a time, world-renowned Matinée USA is all about awe and extravagance, combining superior fantasy elements and theatrics at events across the nation.
Responsibilities include conceptualizing and delivering all marketing and promotional materials leading up to circuit festivals in Las Vegas, San Diego and New York City. Art direction of photoshoots, brand identity and substantial photo manipulation are key roles in this position, along with maintaining a 20+ page event website and creating all advertisements to drive event sales. Matinée Las Vegas Festival 2015 shattered attendance records and sold tickets faster than any previous year.
urban building group
Based out of Chicago, Urban Building Group is a boutique design firm specializing in commercial and residential real estate development, general contracting, project management and renovations for any sized project.
Client direction included the following criteria: Red. Grey. Young. Modern.
It was then my duty to create something based on the company background, in which no project was too small, or too large. I chose to feature a larger sans serif font for "Urban" but showcased in all lowercase to keep the vibe young. "Building Group" was shown in all caps to reflect a strong, sharp base needed to anchor the logo. The multi-dimensional grey shapes on top symbolize the many scopes and sizes of work provided.
Exit Strategy Realty
One of Chicagoland's largest and most successful realty firms - Exit Strategy Realty's mission statement is to provide strategic counsel, creative solutions, ethical advice and dynamic services while empowering lives through real estate.
Exit reached out for me to design a 14-page, image-heavy brochure, highlighting the company background and new client-selling process. My role was to research stock photography and select appropriate images to represent Exit's messaging, then build an inviting collateral piece which lessened the intimidation factor for new buyers.
